In discussions leading up to the Drupa 2008 many voiced the opinion that Europe needs at least a second print exhibition! Until the cancellation (officially postponement) of the lmprinta Pre Press show in 2002 there was an international exhibition approximately half the size of Drupa. A number of potential exhibitors suggested at that time that an alternative event was needed; but to date no one has acted on this interest.
As such, the only international event within the four year Drupa cycle is the IPX in Birmingham. It is billed as an international trade show, but is in reality designed for primarily British and English speaking visitors. A number of current discussions with international manufacturers and suppliers have confirmed that an international event focused on PRINT EAMEA and hence the Emerging Markets is of great interest.
Concurrently to this interest, the initiators are of the opinion that the time has come for an event concept that can transform the medium trade show into a vehicle capable of providing fresh content and innovative impulses for the printing industry. It is time for an event which focuses on the interests of the visitor and not the organizers! It is time to bring the trade show back to it's roots: as a place to meet and communicate. In other words it's time for a true industry event.
Organizations and associations are invited to organize their own events in coordination with PRINT EAMEA at the same time in Vienna. Additionally, an exciting and diverse social and cultural program will be offered.
With the appeal of an attractive location decision makers from a wide reaching area including the Middle East, the Gulf Region and Northern Africa will be inspired to visit.
